The Bridgestone Canadian Superbike Championship (CSBK) is proud to announce a new strategic partnership with Sena Technologies Inc. for the 2026 season. Under this agreement, Sena will serve as an Official Technical Partner and Sponsor, providing industry-leading communication technology to support race control operations, as well as the CSBK media and video production teams.
As a global leader in motorcycle communication and rider connectivity, Sena’s integration into the championship will streamline event operations. The partnership aims to improve communication efficiency and enhance real-time coordination among officials, broadcast staff, and production crews throughout race weekends.
“We are thrilled to welcome Sena as a partner for the 2026 season,” said Ross Millson, owner of the Canadian Superbike Championship. “Sena’s products are renowned throughout the motorcycle industry, and their communication technology will be an indispensable tool for our race control and media teams. Partnerships of this caliber allow us to further elevate the professionalism and operational excellence of our events.”
Sena’s communication systems will be deployed across the paddock and around the circuit, ensuring clear and reliable coordination for CSBK officials and the championship’s media crews.
“We are proud to collaborate with CSBK and support one of North America’s premier motorcycle racing championships,” said Jakub Smykal, Vice President of Sales, Americas at Sena. “By equipping the CSBK team with our advanced communication systems, we look forward to enhancing the synergy and safety of their trackside operations.”
For more information about Sena Technologies Inc., visit www.sena.com.
